/* ----- Process page specific ----- */
  .pp-hero {
    padding: clamp(34px, 4.5vw, 58px) 0 clamp(42px, 5vw, 68px);
    position: relative;
    overflow: hidden;
    background: linear-gradient(105deg, #fff 0%, #fff 42%, rgba(251,247,238,0.86) 42%, rgba(247,232,238,0.52) 100%);
  }
  .pp-hero::before {
    content: ""; position: absolute; inset: 0; pointer-events: none;
    background:
      radial-gradient(ellipse 760px 520px at 82% 0%, rgba(196,42,111,0.12), transparent 58%),
      radial-gradient(ellipse 620px 460px at 8% 86%, rgba(240,163,64,0.12), transparent 58%);
  }
  .pp-hero-in {
    position: relative;
    display: grid;
    grid-template-areas: "card media";
    grid-template-columns: minmax(320px, 470px) minmax(0, 1fr);
    gap: clamp(18px, 3.5vw, 42px);
    align-items: center;
    min-height: clamp(470px, 58vw, 660px);
  }
  .pp-hero-copy {
    grid-area: card;
    position: relative;
    z-index: 2;
    max-width: 470px;
    margin-inline-start: clamp(0px, 3vw, 36px);
    padding: clamp(26px, 4vw, 42px);
    border-radius: 24px;
    background: rgba(255,255,255,0.94);
    border: 1px solid rgba(37,33,35,0.08);
    box-shadow: 0 28px 70px -38px rgba(37,33,35,0.38);
  }
  .pp-hero-copy .breadcrumb,
  .pp-hero-copy .eyebrow { font-size: 12px; }
  .pp-hero-copy .h1 { font-size: clamp(38px, 4.7vw, 66px); }
  .pp-hero-profile {
    grid-area: media;
    position: relative;
    justify-self: stretch;
    margin: 0;
    height: clamp(430px, 56vw, 640px);
    border-radius: 0;
    overflow: hidden;
    box-shadow: 0 34px 80px -54px rgba(42,24,37,0.45);
  }
  .pp-hero-profile img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center 38%;
    display: block;
  }
  .pp-hero-profile figcaption {
    position: absolute;
    inset-inline-start: clamp(18px, 4vw, 44px);
    bottom: clamp(18px, 4vw, 40px);
    max-width: min(82%, 320px);
    padding: 16px 18px;
    border-radius: 18px;
    background: rgba(255,255,255,0.88);
    border: 1px solid rgba(255,255,255,0.74);
    box-shadow: 0 22px 48px -34px rgba(42,24,37,0.42);
    backdrop-filter: blur(10px);
  }
  .pp-hero-profile strong {
    display: block;
    color: var(--c-ink);
    font-family: var(--he-font-display);
    font-size: 22px;
    line-height: 1.2;
    font-weight: 500;
  }
  .pp-hero-profile span {
    display: block;
    margin-top: 4px;
    color: var(--he-fg-2);
    font-family: var(--he-font-sans);
    font-size: 13px;
  }
  .pp-hero .h2-sub {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: clamp(20px, 2.1vw, 28px); line-height: 1.38; color: var(--he-fg-2);
    margin-top: 22px; max-width: 620px;
  }
  .pp-hero .closing-line {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 18px; color: var(--he-fg-3); margin-top: 20px;
  }

  /* Problem | Solution two-column */
  .vs-grid {
    display: grid; grid-template-columns: 1fr 1fr; gap: 0;
    border-radius: var(--he-r-md); overflow: hidden;
    border: 1px solid var(--he-border-strong);
  }
  .vs-col { padding: 44px 44px 48px; }
  .vs-now {
    background: linear-gradient(155deg, rgba(42,24,37,0.04) 0%, rgba(42,24,37,0.01) 100%);
    border-inline-start: 1px solid var(--he-border);
  }
  .vs-nye { background: linear-gradient(155deg, rgba(196,42,111,0.06) 0%, rgba(240,163,64,0.04) 100%); }
  .vs-col .tag {
    font-family: var(--he-font-sans); font-size: 11px; font-weight: 700;
    letter-spacing: 0.2em; text-transform: uppercase; margin-bottom: 14px;
    color: var(--he-fg-3); display: inline-flex; align-items: center; gap: 10px;
  }
  .vs-col.vs-nye .tag { color: var(--c-magenta); }
  .vs-col h3 {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 30px; line-height: 1.15; color: var(--c-ink); margin: 0 0 18px;
  }
  .vs-col ul li {
    padding: 12px 0; border-bottom: 1px dashed var(--he-border);
    color: var(--he-fg-2); font-size: 16px; line-height: 1.6;
    display: flex; gap: 12px; align-items: flex-start;
  }
  .vs-col ul li::before {
    content: ""; flex-shrink: 0; margin-top: 9px;
    width: 6px; height: 6px; border-radius: 50%; background: var(--he-fg-3);
  }
  .vs-col.vs-nye ul li::before { background: var(--c-magenta); }

  .punchline {
    text-align: center; padding: 56px 24px;
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: clamp(28px, 3.6vw, 44px); line-height: 1.25; color: var(--c-ink);
  }
  .punchline strong { color: var(--c-magenta); font-weight: 700; font-style: normal; letter-spacing: 0.04em; }

  /* Efrat testimonial card */
  .efrat-card {
    display: grid; grid-template-columns: 360px 1fr; gap: 40px; align-items: center;
    background: var(--he-base-2); border-radius: var(--he-r-md);
    padding: 36px; border: 1px solid var(--he-border);
  }
  .efrat-video {
    aspect-ratio: 9 / 16; max-height: 420px;
    background: linear-gradient(160deg, var(--c-violet), var(--c-magenta) 60%, var(--c-flame));
    border-radius: var(--he-r-sm); overflow: hidden;
    display: flex; align-items: center; justify-content: center;
    position: relative; cursor: pointer;
    text-decoration: none;
  }
  .efrat-video .play {
    width: 76px; height: 76px; border-radius: 50%;
    background: rgba(255,255,255,0.96); display: flex; align-items: center; justify-content: center;
    box-shadow: 0 16px 40px rgba(42,24,37,0.30);
    transition: transform var(--he-t-base) var(--he-ease);
  }
  .efrat-video:hover .play { transform: scale(1.08); }
  .efrat-video .play::before {
    content: ""; width: 0; height: 0;
    border-style: solid; border-width: 14px 0 14px 20px;
    border-color: transparent transparent transparent var(--c-ink);
    margin-inline-start: 4px;
  }
  .efrat-video .label {
    position: absolute; bottom: 16px; right: 16px; left: 16px;
    color: var(--he-paper); text-align: center;
    font-family: var(--he-font-sans); font-size: 12px; letter-spacing: 0.1em;
    text-transform: uppercase; font-weight: 600;
  }
  .efrat-body .quote {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: clamp(28px, 3.4vw, 40px); line-height: 1.18; color: var(--c-ink);
    margin: 0 0 22px;
  }
  .efrat-body .name {
    font-family: var(--he-font-sans); font-weight: 600; color: var(--c-ink); font-size: 16px;
  }
  .efrat-body .role { color: var(--he-fg-3); font-size: 14px; margin-top: 4px; }

  /* Lead form */
  .lead-form {
    max-width: 580px; margin: 0 auto;
    background: var(--he-paper); border: 1px solid var(--he-border-strong);
    padding: 40px 44px; border-radius: var(--he-r-md);
    box-shadow: 0 24px 60px rgba(42,24,37,0.06);
  }
  .lead-form h3 {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 32px; line-height: 1.18; margin: 0 0 8px; color: var(--c-ink); text-align: center;
  }
  .lead-form .sub {
    text-align: center; color: var(--he-fg-2); margin: 0 0 28px; font-size: 15px;
  }
  .lead-form label {
    display: block; font-family: var(--he-font-sans); font-size: 12px;
    color: var(--he-fg-3); margin-bottom: 6px; letter-spacing: 0.06em;
  }
  .lead-form input, .lead-form textarea {
    width: 100%; padding: 13px 16px; margin-bottom: 18px;
    border: 1px solid var(--he-border-strong); border-radius: var(--he-r-sm);
    font-family: var(--he-font-sans); font-size: 15px; color: var(--c-ink);
    background: var(--he-paper);
    transition: border-color var(--he-t-fast) var(--he-ease);
  }
  .lead-form input:focus, .lead-form textarea:focus { outline: none; border-color: var(--c-magenta); }
  .lead-form textarea { min-height: 96px; resize: vertical; }
  .lead-form .submit { width: 100%; padding: 16px; font-size: 16px; }
  .lead-form .micro {
    text-align: center; color: var(--he-fg-3); font-size: 12px;
    margin-top: 14px; font-family: var(--he-font-sans);
  }

  /* Where does it all start - text section */
  .longform p { margin: 0 0 1.4em; }
  .longform .lead-para {
    font-size: 22px; line-height: 1.6;
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    color: var(--c-ink); margin-bottom: 1.6em;
    padding-inline-start: 22px;
    border-inline-start: 2px solid var(--c-magenta);
  }
  .longform h3 {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 30px; line-height: 1.18; color: var(--c-ink);
    margin: 2em 0 0.6em;
  }
  /* Science: one tinted 2-col band with hairlines, not four floating boxes */
  .science-grid {
    display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px;
    background: var(--he-border);
    border: 1px solid var(--he-border); border-radius: var(--he-r-md); overflow: hidden;
  }
  .science-card {
    padding: 32px 30px; border-radius: 0;
    background: var(--he-paper);
    border: 0;
    transition: background var(--he-t-base) var(--he-ease);
  }
  .science-card:nth-child(odd) { background: linear-gradient(155deg, rgba(196,42,111,0.035), rgba(240,163,64,0.035)), var(--he-paper); }
  .science-card:hover { background: linear-gradient(155deg, rgba(196,42,111,0.06), rgba(240,163,64,0.06)), var(--he-paper); }
  .science-card .num {
    display: inline-flex; align-items: center; justify-content: center;
    width: 36px; height: 36px; border-radius: 50%;
    background: linear-gradient(135deg, var(--c-magenta), var(--c-violet));
    color: var(--he-paper); font-family: var(--he-font-display); font-style: italic;
    font-size: 16px; font-weight: 500; margin-bottom: 18px;
  }
  .science-card h4 {
    font-family: var(--he-font-display); font-style: italic; font-weight: 400;
    font-size: 22px; line-height: 1.25; color: var(--c-ink); margin: 0 0 10px;
  }
  .science-card p {
    color: var(--he-fg-2); font-size: 15px; line-height: 1.7; margin: 0;
  }
  /* source label: quiet meta, not a shouting Latin tag */
  .science-card .study {
    display: block; margin-top: 14px; padding-top: 10px;
    border-top: 1px dashed var(--he-border);
    font-family: var(--he-font-sans); font-size: 12.5px; letter-spacing: 0.01em;
    text-transform: none; color: var(--he-fg-3); font-weight: 600;
  }
  .science-conclusion {
    text-align: center; margin-top: 44px; padding: 32px 24px;
    background: var(--he-base-2); border-radius: var(--he-r-md);
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 22px; color: var(--c-ink); line-height: 1.5;
    border: 1px solid var(--he-border);
  }

  /* Process map */
  .pmap { position: relative; padding: 24px 0; }
  .pmap-stage {
    margin-bottom: 56px;
    border-radius: var(--he-r-md);
    overflow: hidden;
    border: 1px solid var(--he-border);
    background: var(--he-paper);
  }
  .pmap-stage-head {
    padding: 28px 36px;
    background: linear-gradient(135deg, var(--c-violet) 0%, var(--c-magenta) 100%);
    color: var(--he-paper);
    display: flex; align-items: center; gap: 24px;
  }
  .pmap-stage-head .num {
    width: 56px; height: 56px; border-radius: 50%;
    background: rgba(255,255,255,0.18); backdrop-filter: blur(8px);
    display: flex; align-items: center; justify-content: center;
    font-family: var(--he-font-display); font-style: italic; font-size: 28px;
    flex-shrink: 0;
  }
  .pmap-stage-head h3 {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 28px; line-height: 1.18; margin: 0; flex: 1;
  }
  .pmap-stage-head .stage-tag {
    font-family: var(--he-font-sans); font-size: 11px; font-weight: 600;
    letter-spacing: 0.18em; text-transform: uppercase;
    background: rgba(255,255,255,0.18); padding: 6px 14px;
    border-radius: var(--he-r-pill);
  }
  .pmap-stage-body { padding: 40px 44px 44px; }
  .pmap-stage-intro {
    color: var(--he-fg-2); font-size: 17px; line-height: 1.85;
    margin: 0 0 36px; padding-bottom: 28px;
    border-bottom: 1px dashed var(--he-border);
  }
  .meeting {
    display: grid; grid-template-columns: 1fr 320px; gap: 32px;
    padding: 32px 0; border-bottom: 1px solid var(--he-border);
  }
  .meeting:last-child { border-bottom: 0; padding-bottom: 0; }
  .meeting:first-of-type { padding-top: 0; }
  .meeting .m-num {
    font-family: var(--he-font-sans); font-size: 11px; font-weight: 700;
    letter-spacing: 0.2em; text-transform: uppercase;
    color: var(--c-magenta); margin-bottom: 12px;
    display: inline-flex; align-items: center; gap: 10px;
  }
  .meeting .m-num::before { content: ""; display: inline-block; width: 18px; height: 1px; background: currentColor; opacity: 0.65; }
  .meeting h4 {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 26px; line-height: 1.2; color: var(--c-ink); margin: 0 0 12px;
  }
  .meeting h4 .sep { color: var(--he-fg-3); font-weight: 300; font-style: normal; margin: 0 12px; }
  .meeting p { color: var(--he-fg-2); font-size: 16px; line-height: 1.8; margin: 0 0 12px; }
  .meeting-quotes {
    display: flex; flex-direction: column; gap: 12px;
  }
  .qbubble {
    background: var(--he-base-2);
    border-radius: 16px 16px 16px 4px;
    padding: 14px 18px;
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 14.5px; line-height: 1.5; color: var(--c-ink);
    position: relative;
    border: 1px solid var(--he-border);
  }
  .qbubble::after {
    content: ""; position: absolute; bottom: -6px; right: 14px;
    width: 12px; height: 12px; background: var(--he-base-2);
    border-right: 1px solid var(--he-border);
    border-bottom: 1px solid var(--he-border);
    transform: rotate(45deg);
  }

  /* Audience grid */
  .audience-grid {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
  }
  .audience-card {
    padding: 32px 30px; border-radius: var(--he-r-md);
    background: linear-gradient(155deg, rgba(196,42,111,0.04), rgba(240,163,64,0.04));
    border: 1px solid var(--he-border);
    transition: transform var(--he-t-base) var(--he-ease);
  }
  .audience-card:hover { transform: translateY(-3px); border-color: var(--c-magenta); }
  .audience-card .icon {
    width: 48px; height: 48px; border-radius: 50%;
    background: linear-gradient(135deg, var(--c-magenta), var(--c-violet));
    color: var(--he-paper);
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 22px;
  }
  .audience-card h4 {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 22px; line-height: 1.22; color: var(--c-ink); margin: 0 0 10px;
  }
  .audience-card p {
    color: var(--he-fg-2); font-size: 15px; line-height: 1.7; margin: 0;
  }

  /* "עוד על התהליך": a 4-up fact strip (icon + heading + line), not another row of icon cards */
  .empha-grid {
    display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px;
    max-width: 1120px; margin: 0 auto;
    background: var(--he-border);
    border: 1px solid var(--he-border); border-radius: var(--he-r-md); overflow: hidden;
  }
  .empha-card {
    padding: 24px 22px 26px; border-radius: 0;
    background: var(--he-paper); border: 0;
  }
  .empha-card .top {
    display: flex; align-items: center; gap: 12px; margin-bottom: 10px;
  }
  .empha-card .top .icon {
    flex-shrink: 0; width: 34px; height: 34px; border-radius: 50%;
    background: linear-gradient(135deg, rgba(196,42,111,0.10), rgba(240,163,64,0.12)); color: var(--c-magenta);
    display: flex; align-items: center; justify-content: center;
  }
  .empha-card h4 {
    font-family: var(--he-font-sans); font-weight: 700;
    font-size: 15.5px; line-height: 1.25; color: var(--c-ink); margin: 0;
  }
  .empha-card p {
    color: var(--he-fg-2); font-size: 14px; line-height: 1.7; margin: 0;
  }
  .empha-close {
    text-align: center; margin: 36px auto 0; max-width: 720px;
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 24px; line-height: 1.3; color: var(--c-ink);
  }

  /* Limiting beliefs accordion — the same grammar as the FAQ below (one summary style on the page) */
  .beliefs { max-width: 860px; margin: 0 auto; }
  .belief {
    border: 1px solid var(--he-border);
    border-radius: var(--he-r-md); margin-bottom: 14px;
    background: var(--he-paper);
    overflow: hidden; padding: 0;
  }
  .belief:last-child { margin-bottom: 0; }
  .belief-q {
    padding: 22px 28px; cursor: pointer; list-style: none;
    display: flex; align-items: center; gap: 18px;
    font-family: var(--he-font-display); font-weight: 400; font-size: 19px;
    color: var(--c-ink); line-height: 1.4;
  }
  .belief-q::-webkit-details-marker { display: none; }
  .belief-q .glyph {
    flex-shrink: 0; width: 32px; height: 32px; border-radius: 50%;
    background: var(--he-base-2); color: var(--c-magenta);
    display: flex; align-items: center; justify-content: center;
    font-family: var(--he-font-display); font-style: italic; font-size: 24px; line-height: 1;
    padding-top: 8px; margin: 0;
  }
  .belief-q .qtext { flex: 1; font: inherit; font-style: italic; color: inherit; }
  .belief-q::after {
    content: "+"; margin-inline-start: auto; flex-shrink: 0;
    font-family: var(--he-font-display); font-size: 22px; font-weight: 700;
    color: var(--b-orange, #E2783A);
  }
  .belief[open] .belief-q { background: var(--he-base-2); }
  .belief[open] .belief-q::after { content: "−"; color: var(--c-magenta); }
  .belief-a {
    padding: 4px 28px 26px; padding-inline-start: 78px;
    color: var(--he-fg-1); font-size: 16px; line-height: 1.85;
  }

  /* FAQ accordion */
  .faq-list { max-width: 860px; margin: 0 auto; }
  .faq-item {
    border: 1px solid var(--he-border);
    border-radius: var(--he-r-md); margin-bottom: 14px;
    background: var(--he-paper);
    overflow: hidden;
  }
  .faq-item summary {
    padding: 22px 28px; cursor: pointer; list-style: none;
    display: flex; align-items: center; gap: 18px;
    font-family: var(--he-font-display); font-weight: 400; font-size: 19px;
    color: var(--c-ink); line-height: 1.4;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-item summary .num {
    flex-shrink: 0; width: 32px; height: 32px; border-radius: 50%;
    background: var(--he-base-2); color: var(--c-magenta);
    display: flex; align-items: center; justify-content: center;
    font-family: var(--he-font-sans); font-size: 13px; font-weight: 700;
  }
  .faq-item summary::after {
    content: "+"; margin-inline-start: auto; flex-shrink: 0;
    font-family: var(--he-font-display); font-size: 22px; color: var(--he-fg-3);
  }
  .faq-item[open] summary { background: var(--he-base-2); }
  .faq-item[open] summary::after { content: "−"; color: var(--c-magenta); }
  .faq-item .ans { padding: 4px 28px 26px; padding-inline-start: 78px; color: var(--he-fg-1); font-size: 16px; line-height: 1.85; }
  .faq-item .ans p { margin: 0 0 1em; }
  .faq-item .ans p:last-child { margin-bottom: 0; }
  .faq-item .ans .example {
    background: var(--he-base-2); border-inline-start: 3px solid var(--c-magenta);
    padding: 14px 18px; margin: 14px 0;
    font-size: 15px; border-radius: 0 8px 8px 0;
  }
  .faq-item .ans .example strong { display: block; font-family: var(--he-font-display); font-style: italic; font-weight: 500; margin-bottom: 6px; color: var(--c-ink); }
  .faq-item .ans .links { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 12px; }
  .faq-item .ans .links a {
    background: var(--he-base-2); padding: 8px 14px; border-radius: var(--he-r-pill);
    font-size: 13px; font-weight: 600; color: var(--c-ink);
    text-decoration: none; border: 1px solid var(--he-border-strong);
  }
  .faq-item .ans .links a:hover { background: var(--c-ink); color: var(--he-paper); }

  /* Quote band — the line and the faces it is about, side by side */
  .quote-band {
    text-align: center; padding: 64px 24px;
    background: var(--c-ink-deep); color: var(--he-paper);
    position: relative; overflow: hidden;
    border-radius: var(--he-r-md);
  }
  .quote-band.qb-faces {
    display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(24px, 4vw, 48px); align-items: center;
    text-align: start; padding: clamp(28px, 4vw, 44px) clamp(28px, 4.5vw, 56px);
  }
  .quote-band.qb-faces p { margin-inline: 0; max-width: 20ch; }
  .qb-photo { position: relative; border-radius: 20px; overflow: hidden; aspect-ratio: 3 / 2; box-shadow: 0 26px 60px -30px rgba(0,0,0,.6); }
  .qb-photo img { width: 100%; height: 100%; object-fit: cover; display: block; }
  .qb-photo::after { content: ""; position: absolute; inset: 0; border-radius: inherit; box-shadow: inset 0 0 0 1px rgba(255,255,255,.18); pointer-events: none; }
  .quote-band::before {
    content: ""; position: absolute; inset: 0; pointer-events: none;
    background:
      radial-gradient(ellipse 700px 500px at 90% 8%, rgba(196,42,111,0.28), transparent 55%),
      radial-gradient(ellipse 600px 500px at 6% 78%, rgba(240,163,64,0.22), transparent 55%);
  }
  .quote-band p {
    position: relative;
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: clamp(24px, 3.4vw, 38px); line-height: 1.3;
    margin: 0; max-width: 880px; margin-inline: auto;
  }

  /* Testimonial videos */
  .video-grid {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
  }
  .video-card {
    aspect-ratio: 9 / 16; max-height: 480px;
    border-radius: var(--he-r-md); overflow: hidden;
    position: relative; cursor: pointer; text-decoration: none;
    display: flex; align-items: flex-end;
    padding: 24px;
    color: var(--he-paper);
  }
  .video-card.v1 { background: linear-gradient(160deg, var(--c-violet), var(--c-magenta)); }
  .video-card.v2 { background: linear-gradient(160deg, var(--c-magenta), var(--c-flame)); }
  .video-card.v3 { background: linear-gradient(160deg, var(--c-flame), var(--c-amber)); }
  .video-card .play-circle {
    position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
    width: 68px; height: 68px; border-radius: 50%;
    background: rgba(255,255,255,0.95); display: flex; align-items: center; justify-content: center;
    box-shadow: 0 12px 30px rgba(0,0,0,0.2);
    transition: transform var(--he-t-base);
  }
  .video-card:hover .play-circle { transform: translate(-50%, -50%) scale(1.08); }
  .video-card .play-circle::before {
    content: ""; width: 0; height: 0;
    border-style: solid; border-width: 12px 0 12px 17px;
    border-color: transparent transparent transparent var(--c-ink);
    margin-inline-start: 3px;
  }
  .video-card .v-quote {
    position: relative; z-index: 1;
    font-family: var(--he-font-display); font-style: italic; font-weight: 400;
    font-size: 17px; line-height: 1.35;
  }
  .video-card .v-quote::before { content: '"'; opacity: 0.6; margin-inline-end: 4px; }
  .video-card .v-quote::after { content: '"'; opacity: 0.6; margin-inline-start: 4px; }

  /* Text testimonials */
  .text-test-grid {
    display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px;
  }
  .text-test {
    padding: 28px 32px; border-radius: var(--he-r-md);
    background: var(--he-paper); border: 1px solid var(--he-border);
  }
  .text-test .stars {
    display: none;
  }
  .text-test p {
    font-family: var(--he-font-display); font-style: italic; font-weight: 300;
    font-size: 18px; line-height: 1.55; color: var(--c-ink); margin: 0 0 14px;
  }
  .text-test .signoff {
    font-family: var(--he-font-sans); font-size: 13px; color: var(--he-fg-3);
    letter-spacing: 0.04em;
  }

  /* Responsive */
  @media (max-width: 940px) {
    .pp-hero {
      padding: 24px 0 36px;
      background: linear-gradient(180deg, #fff 0%, rgba(247,232,238,0.72) 58%, rgba(251,247,238,0.84) 100%);
    }
    .pp-hero-in {
      grid-template-areas:
        "media"
        "card";
      grid-template-columns: 1fr;
      gap: 0;
      min-height: 0;
    }
    /* photo → one quiet caption line → copy card (the floating caption used to collide with the card) */
    .pp-hero-profile {
      height: auto;
      margin-inline: -20px;
      box-shadow: none;
    }
    .pp-hero-profile img { height: 340px; object-position: center 30%; }
    .pp-hero-profile figcaption {
      position: static;
      margin: 12px 20px 0;
      padding: 0;
      max-width: none;
      background: none;
      border: 0;
      box-shadow: none;
      backdrop-filter: none;
      display: flex; flex-wrap: wrap; align-items: baseline; gap: 2px 10px;
    }
    .pp-hero-profile strong { font-size: 17px; }
    .pp-hero-profile span { margin: 0; font-size: 12.5px; }
    .pp-hero-copy {
      max-width: none;
      margin: 14px 0 0;
      padding: 24px 22px 26px;
      border-radius: 22px;
    }
    .pp-hero-copy .h1 { font-size: clamp(34px, 10vw, 44px); }
    .pp-hero .h2-sub { margin-top: 18px; }
    .vs-grid, .science-grid, .audience-grid, .video-grid { grid-template-columns: 1fr; }
    .empha-grid { grid-template-columns: 1fr 1fr; }
    .quote-band.qb-faces { grid-template-columns: 1fr; text-align: center; }
    .quote-band.qb-faces p { max-width: none; margin-inline: auto; }
    .qb-photo { max-width: 420px; margin: 0 auto; width: 100%; }
    .vs-col { padding: 32px 28px; }
    .efrat-card { grid-template-columns: 1fr; padding: 24px; }
    .meeting { grid-template-columns: 1fr; }
    .pmap-stage-body { padding: 28px 24px 32px; }
    .pmap-stage-head { flex-wrap: wrap; padding: 22px 24px; }
    .belief-a, .faq-item .ans { padding-inline-start: 24px; }
    .lead-form { padding: 28px 22px; }
  }

/* ═══ Noa's process brief (2026-08-02) ═══ */
/* the question mark — bold, warm, alive (her reference) */
.pq-mark {
  width: 84px; height: 84px; margin: 0 auto 18px; border-radius: 26px;
  display: flex; align-items: center; justify-content: center;
  background: linear-gradient(140deg, #E2783A, #872B64);
  color: #fff; font-family: var(--he-font-display); font-size: 52px; font-weight: 700;
  box-shadow: 0 18px 44px -14px rgba(135,43,100,.45);
  transform: rotate(-6deg);
  animation: pqFloat 5s ease-in-out infinite;
}
@keyframes pqFloat { 0%,100% { transform: rotate(-6deg) translateY(0) } 50% { transform: rotate(-6deg) translateY(-7px) } }
@media (prefers-reduced-motion: reduce) { .pq-mark { animation: none } }

.pj-steps-line { display: block; margin-top: 8px; font-size: 21px; color: var(--c-magenta); letter-spacing: .01em; }

/* the four stages — clean, unified anatomy */
.pj-stages { max-width: 840px; margin: 0 auto; display: grid; gap: 54px; }
.pj-stage { text-align: center; }
.pj-title {
  font-family: var(--he-font-display); font-weight: 400;
  font-size: clamp(26px, 3vw, 38px); color: var(--c-purple, #572B73); margin: 0 0 4px;
}
.pj-sub { font-size: 18px; font-weight: 700; color: var(--he-fg-2); margin-bottom: 16px; }
.pj-stage > p { text-align: start; font-size: 16.5px; line-height: 1.85; color: var(--he-fg-2); margin: 0 0 1em; }
/* the quote blocks — a centered " above clean testimonial cards */
.pj-quotes { margin-top: 22px; position: relative; padding-top: 34px; display: grid; gap: 10px; }
.pj-qmark {
  position: absolute; top: -6px; left: 50%; transform: translateX(-50%);
  font-family: var(--he-font-display); font-size: 64px; line-height: 1; color: var(--b-orange, #E2783A); opacity: .8;
}
.pj-q {
  background: #fff; border: 1px solid rgba(135,43,100,.10); border-radius: 14px;
  padding: 14px 20px; font-family: var(--he-font-display); font-style: italic;
  font-size: 17px; color: var(--c-ink); box-shadow: 0 10px 26px -18px rgba(45,24,38,.25);
}

/* videos: as many columns as there are live videos (--vid-n set in the view; 3 today, 4 when נטע's id lands) */
.pj-vidgrid { grid-template-columns: repeat(var(--vid-n, 3), 1fr) !important; gap: 22px; max-width: 1120px; margin-inline: auto; }
.pj-vidgrid > * { opacity: 1; transform: none; }
@media (max-width: 860px) { .pj-vidgrid { grid-template-columns: 1fr 1fr !important; gap: 16px; } .pj-vidgrid > .vidslot:last-child:nth-child(odd) { grid-column: 1 / -1; max-width: 62%; margin: 0 auto; width: 100%; } }
@media (max-width: 560px) { .pj-vidgrid { grid-template-columns: 1fr !important; } .pj-vidgrid > .vidslot:last-child:nth-child(odd) { max-width: none; } }

.pj-voices-title { text-align: center; margin: 44px 0 0; font-family: var(--he-font-display); font-weight: 400; font-size: clamp(22px, 2.4vw, 30px); color: var(--c-magenta); }

/* voices: 3 static cards on desktop; a snap row with a visible fade on mobile */
.pj-carousel { display: grid !important; grid-template-columns: repeat(3, 1fr); gap: 18px; max-width: 1120px; margin-inline: auto; }
.pj-carousel > .text-test { display: flex; flex-direction: column; }
.pj-carousel > .text-test .signoff { margin-top: auto; }
@media (max-width: 940px) {
  .pj-carousel-wrap { position: relative; margin-inline: -20px; }
  .pj-carousel-wrap::after {
    content: ""; position: absolute; inset-block: 0 14px; inset-inline-end: 0; width: 64px; pointer-events: none;
    background: linear-gradient(to left, rgba(251,247,238,0), var(--he-base-2, #FBF7EE));
  }
  html[dir="ltr"] .pj-carousel-wrap::after { background: linear-gradient(to right, rgba(251,247,238,0), var(--he-base-2, #FBF7EE)); }
  .pj-carousel {
    display: flex !important; gap: 14px; overflow-x: auto; scroll-snap-type: x mandatory;
    padding: 4px 20px 14px; scroll-padding-inline: 20px; scrollbar-width: none;
  }
  .pj-carousel::-webkit-scrollbar { display: none; }
  .pj-carousel > * { flex: 0 0 min(300px, 78vw); scroll-snap-align: start; }
}

/* ===== Sapir 24.8: the stages as a curiosity journey ===== */
.pj-path { position: relative; gap: 22px; }
.pj-path::before {
  content: ""; position: absolute; top: 10px; bottom: 10px; inset-inline-start: 27px; width: 3px;
  background: linear-gradient(180deg, #F2B434, #E2783A 30%, #C94F63 55%, #872B64 80%, #5B2A86);
  border-radius: 3px; opacity: .35;
}
.pj-stage {
  text-align: start; position: relative;
  background: #fff; border: 1px solid var(--he-border); border-radius: 20px;
  padding: 0; margin-inline-start: 58px;
  box-shadow: 0 10px 30px -22px rgba(45,24,38,.3);
  transition: box-shadow .4s ease, border-color .4s ease;
}
.pj-stage[open] { border-color: color-mix(in srgb, var(--pj-hue) 45%, transparent); box-shadow: 0 24px 54px -26px color-mix(in srgb, var(--pj-hue) 40%, transparent); }
.pj-stage summary { list-style: none; cursor: pointer; display: flex; align-items: center; gap: 18px; padding: 24px 28px; position: relative; }
.pj-stage summary::-webkit-details-marker { display: none; }
.pj-node {
  position: absolute; inset-inline-start: -58px; top: 50%; translate: 0 -50%;
  width: 44px; height: 44px; border-radius: 50%; z-index: 1;
  background: #fff; border: 2.5px solid var(--pj-hue); color: var(--pj-hue);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--he-font-sans); font-weight: 800; font-size: 18px;
  transition: background .4s ease, color .4s ease, transform .4s cubic-bezier(.2,.8,.2,1);
}
.pj-stage[open] .pj-node { background: var(--pj-hue); color: #fff; transform: scale(1.1); }
.pj-head { flex: 1; min-width: 0; }
.pj-stage .pj-title { font-size: clamp(22px, 2.4vw, 30px); color: var(--pj-hue); margin: 0; }
.pj-stage .pj-sub { display: block; margin: 2px 0 0; font-size: 15.5px; }
.pj-peek {
  flex-shrink: 0; font-size: 13.5px; font-weight: 700; color: var(--pj-hue);
  background: color-mix(in srgb, var(--pj-hue) 9%, #fff); border: 1px solid color-mix(in srgb, var(--pj-hue) 25%, transparent);
  border-radius: 999px; padding: 8px 16px; display: inline-flex; align-items: center; gap: 7px;
  transition: background .3s ease;
}
.pj-stage summary:hover .pj-peek { background: color-mix(in srgb, var(--pj-hue) 16%, #fff); }
.pj-caret { transition: transform .35s cubic-bezier(.2,.8,.2,1); display: inline-block; }
.pj-stage[open] .pj-caret { transform: rotate(180deg); }
.pj-stage[open] .pj-peek { opacity: .55; }
.pj-body { padding: 0 28px 26px; }
.pj-stage[open] .pj-body { animation: pjReveal .5s cubic-bezier(.2,.8,.2,1); }
@keyframes pjReveal { from { opacity: 0; transform: translateY(-10px); } to { opacity: 1; transform: none; } }
.pj-body > p { text-align: start; font-size: 16.5px; line-height: 1.85; color: var(--he-fg-2); margin: 0 0 1em; }
.pj-next {
  display: block; margin: 22px auto 0; cursor: pointer;
  background: linear-gradient(120deg, color-mix(in srgb, var(--pj-hue) 88%, #000 0%), var(--pj-hue));
  color: #fff; border: 0; border-radius: 999px; padding: 12px 26px;
  font-family: inherit; font-size: 15px; font-weight: 700;
  box-shadow: 0 12px 28px -14px var(--pj-hue);
  transition: transform .25s ease, box-shadow .25s ease;
}
.pj-next:hover { transform: translateY(-2px); box-shadow: 0 16px 34px -14px var(--pj-hue); }
@media (max-width: 640px) {
  .pj-stage { margin-inline-start: 44px; }
  .pj-path::before { inset-inline-start: 20px; }
  .pj-node { inset-inline-start: -44px; width: 36px; height: 36px; font-size: 15px; }
  .pj-peek { display: none; }
}
@media (prefers-reduced-motion: reduce) { .pj-stage[open] .pj-body, .pj-node, .pj-caret { animation: none; transition: none; } }